Your Family Health Guardian
WellNest
Where care is always close,
and wellness is always within reach.
One dashboard for the whole family
Personalized tasks for each family member
Cross-device data sharing
Overview
Problem
Sandwich-generation caregivers are overwhelmed by fragmented health information, rising costs, and lack of coordinated support.
Sample
143
Questionnaire Respondents
12
Millennial Caregivers
5-day diaries + 1-hour remote testing
Impact
87.5%
less time required for users to coordinate wellness activities
My Role
UX Research Lead・Service Designer・Prototype Facilitator
Behind the Scenes:
What Keeps Our Audience Up at Night
Millennials are now entering their caregiving years. Many are raising young children, managing full-time careers, and simultaneously taking care of aging parents. Despite this growing role, most digital tools cater to the extremes, either pediatric care or elderly health, leaving the caregiver themselves unsupported and overwhelmed.
Sandwich generation caretakers
Wellness Guardian, Health-conscious
Their long-distance family members
"I lose critical notes between texts, spreadsheets, and reminders. The mental tax is crushing."
“I don't feel like there's anything wrong with my health, but I also don't want any unexpected situations to burden my child.”
Identifying Gaps in the Market
SWOT and PESTEL analyses were used to assess the current landscape, highlighting not just product features, but also shifts in policy, user behavior, and market dynamics.
Building on these insights, we applied Blue Ocean Strategy and the ERRC framework to reveal unmet needs and overlooked emotional drivers. This approach helped position WellNest with a clear, differentiated value in an otherwise saturated wellness service space.
User Research
Based on varying health management habits, I designed the questionnaire structure to conduct more targeted research on the audience. The aim was to study their usage patterns and mental models regarding health management products. Ultimately, our team developed a conditional questionnaire tailored to the behavioral patterns of different user groups.
All insights from the questionnaires and desirability interviews were synthesized through affinitizing map.
These insights were then categorized into 3 main iteration phases based on their implementation difficulty and potential benefits.
Business Model Canvas
First User Desirability Testing
User Level:
High Operational Burden: Due to complex features or unclear tasks, some users rely on existing instincts, leading to a decline in trust toward new tools.
Market Level:
Lack of Intuitive Solutions for Multi-User Health Management: This gap limits the ability to significantly attract and convert potential users.
The Comeback
With the optimized feature prioritization and later wireframes for subsequent usability testing. I further designed the testing process, metrics, and KPIs. Surprisingly, we received excellent feedback. Apart from the community-building flow testing in Phase 2, every other flow achieved over 90% completion rate. Additionally, the overall testing process averaged 2 minutes and 3 seconds, significantly outperforming the user expectation of around 4 minutes.
Set Daily Tasks
Complete & Share
Moments
Health Reports
Me
Dashboard
October 2024
Tue
22
Wed
23
Thu
24
Fri
25
Sat
26
Mon
21
First to complete a task today!
35-Day Streak! Keep up the great work!
Me
Task Completed at 5:00
4
Biggest Improvement
60-Day Streak! Keep up the great work!
Grandpa
Task Completed at 8:00 pm
4
Invite Family Members
My Task
Today
Add Medical Report
Task Setting
Task
Eleanor Pena
32 days of family wellness protection
Me
7/7
Start your personalized health goals!
Upload your health data, and we’ll auto-generate daily tasks based on your health risks. You can also adjust tasks to personalize your routine.
Moments
Health Reports
Me
Dashboard
Invite
Upload your health data
Entire management process in just 2 mins
Mental
Practice mindfulness
5-10 min
Physical
Target for daily steps
10,000
My Task
October 2024
Tue
22
Wed
23
Thu
24
Fri
25
Sat
26
Mon
21
Sat
26
All
Mental
Physical
Sleep
Social
Me
Dad
Mom
Grandma
Consistent Bedtime
pm
Go to bed time
10:00
Consistent Bedtime
pm
Go to bed time
10:00
Save
Visualization Clarity of User Health Insights
Through enhance the visual clarity of the health reports where users synchronize their mobile data, and medical health data both, to highlight current health risks and trends in risk indicators in a graphical format.
Information Symplification
We simplified the presentation of the information by placing the invitation icon in a visually appealing area to reinforce the need to send invitations as early as possible.
Extra Free-trial For Invitaion
When sending invitations, we provide an incentive to get an additional 7 days of free trial after invite others. we believe that caretaker is the early adopter, and increasing their free usage duration will increase their loyalty, expanding the user base centered on them, and eventually becoming a paying user.
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