Hailin Chen.
Experience with
Mercor
BMW Group
Deloitte
Paramount+
Aurané Beauty
The Fishing School
Mercor
BMW Group
Deloitte
Paramount+
Aurané Beauty
The Fishing School
Mercor
Work
Player Profile
About Me
✦ UX DESIGNER
Hailin Chen
Service Design × Visual Design
User Research & Synthesis
Information Architecture
Prototyping & Interaction
Design Systems & Handoff
Accessibility & WCAG
2+
Yrs Experience
13
Awards
Visual Designer → Service Designer
A journey driven by curiosity, data, and empathy
I started with a BFA in Visual Communication Design at Huazhong Agricultural University, spending four years exploring how images, layouts, and visual systems connect with people across different contexts and cultures.
That foundation led me to pursue an MFA in Service Design at SCAD, where I shifted focus from making things look good to making entire experiences work better grounded in research, validated through testing, and measured with real metrics.
"
How can design not just attract attention, but truly solve problems and create value across an entire experience?
At Aurané Beauty, I owned end-to-end UX improvements that drove 98% GMV growth and nearly doubled search-to-purchase conversion. At BMW Group, I led user research for companion app and HMI redesign. At Paramount+, I built prioritization frameworks and reusable component systems. Currently at Mercor, I'm shaping AI training workflows and designing AI-driven design systems.
🎓 Education
🐝
SCAD
MFA, Service Design · 2023–2025
🌿
Huazhong Agricultural University
BFA, Visual Communication Design · 2019–2023
🏆 Awards & Certs
🏅
Google UX Design Certificate
06/2025
🥇
European Product Design Awards 2024
Winner — Interface & Interactive Design
🥇
Indigo Design Awards 2024 & 2025
Gold — Mobile App Design