Pains At A Glance
The current website for Gallery Espresso does not effectively represent the café’s cozy atmosphere, quality offerings, or community-focused art events.
Poor navigation
Lack of key information
Low user engagement and no growth in community presence.
At the start of the project, we chose shadowing observation to move beyond assumptions and immerse ourselves in the café’s real-world rhythm.
By closely observing customer behaviors, staff routines, and spatial interactions, I gained a deeper understanding of Gallery Espresso’s brand essence, one rooted in warmth, artistry, and community. Extending this approach to local competitors helped contextualize what made the café uniquely compelling, and where it risked falling behind.
To capture not only what users say, but what they do, revealing both conscious and subconscious patterns in real-world café environments.
75%
lacked a cohesive online shopping experience.
62.5%
hosted community events, but did not anchor them into their brand identity.
2/16
showcased local art or artists on their website.
Dataset includes 16 Savannah cafés, with data collected by April 13, 2025.
Final Iteration
