17+
Design Awards
2+
Years of industry experience
Skills
User Research
Strategy Design
UX/UI Design
Prototyping
User Testing
Brand Design
Collaborated with
My Works
Gallery Espresso
Revitalize the oldesest coffee shop
Led a full UX redesign for a local café website, synthesizing behavior patterns from students, tourists, and small business owners. Applied IA testing to surface hidden friction points, resulting in a 93% usability testing.
User Interface Design
Usability Testing
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U-Haul
Empowering First-time Rent Experience
Empower first-time U-Haul drivers by clarifying online rental details and simplifying in-vehicle safety guides, reducing anxiety, saving time, and ensuring a safer driving experience.
Prototyping
Phygital Experience
User Testing
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WellNest
Family-Centered Wellness Solution
An app that focuses family-based wellness management solution that empowers you and your family’s holistic wellness.
Digital Product Design
User Experience Research
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Mediport
Senior Traveller Healthcare App
An app not only tackles language barriers in healthcare but also addresses the broader needs of travelers for seamless and worry-free journeys.
UI Design
Digital Product Design
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The Fishing School
Web Design for the Donation Process
Enhanced online fundraising and donor engagement experience, improving user flow and boosting conversion rates while strengthening their mission to provide after-school education for minority children.
Web Design
Visual Identity Design
Design System
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Projects temporarily frozen ❄️
🔒 NDA project ｜ DM to request access.
Paramount+
Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
BMW Group
Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.
Paramount+
Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
BMW Group
Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.
Paramount+
Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
BMW Group
Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.
Paramount+
Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
BMW Group
Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.
Send Me Your Thoughts Here:
17+
Design Awards
2+
Years of industry experience
Skills
User Research
Strategy Design
UX/UI Design
Prototyping
User Testing
Brand Design
Collaborated with
My Works
U-Haul
Empowering First-time Rent Experience
This project empowers first-time U-Haul drivers by clarifying online rental details and simplifying in-vehicle safety guides, reducing anxiety, saving time, and ensuring a safer driving experience.
Explore
Gallery Espresso
Revitalize the oldesest coffee shop
An app that focuses family-based wellness management solution that empowers you and your family’s holistic wellness.
Explore
WellNest
Family-Centered Wellness Solution
An app that focuses family-based wellness management solution that empowers you and your family’s holistic wellness.
Explore
Mediport
Senior Traveller Healthcare App
An app not only tackles language barriers in healthcare but also addresses the broader needs of travelers for seamless and worry-free journeys.
Explore
The Fishing School
Web Design for the Donation Process of DC-Based Afterschool Education NGO
Enhanced online fundraising and donor engagement experience, improving user flow and boosting conversion rates while strengthening their mission to provide after-school education for minority children.
Explore
Projects temporarily frozen ❄️
🔒 NDA project ｜ DM to request access.
Paramount+
Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
BMW Group
Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.
Paramount+
Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
BMW Group
Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.
Paramount+
Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
BMW Group
Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.
Paramount+
Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
BMW Group
Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.